Donald Trump is a genius. Don’t be fooled into thinking he is a brainless blowhard. The man is following a very rational strategy.
The entire business empire of Trump is built around his name. For years, he has cultivated the image of a successful rich self-made man who gets things done. His name is on his skyscrapers, and he was the star of the reality TV show The Apprentice.
When Donald Trump announced that he would be running for president of the USA in the summer of 2015, he had a wealth of experience in self-promotion and in using the media to his advantage. Continue reading “Trump and the media”