My 2022 KPI: 150,000 views on YouTube

Today (January 5, 2022), the Finrestra YouTube channel has 1525 views and 27 subscribers.

I started the channel on May 28, 2021. Now that I have some data on what “works” and what doesn’t, I plan to post a video about once per two weeks. This doesn’t include episodes of the Finrestra podcast.

FYI, what works is: me talking in front of the camera. I’ll do more about the ECB, European banks and climate finance in 2022.

What doesn’t work: videos with data and without a human face. That doesn’t mean I’ll stop making bank profiles, because these are crucial for my professional services.

I’ll revisit this post at the end of the year to see if I’ve succeeded 🙂